Russell Brunson

Anytime I’m out and about doing any kind of shopping, I love keeping my eyes open for new, interesting, and fun marketing ideas. A few weeks ago I was actually in the grocery store when I came across a pretty cool product.

I was driving down the road the other day, looking for something to eat for lunch, when I saw an advertisement at KFC. They were selling a full meal for only $2.00! So I pulled in and ordered one. I fully expected it to be minimal and something you’d normally get for $2.00 anywhere else.

I recently bought a new laptop. For such large purchases, I like to research the products online. So the first thing I did was type in the phrase “laptop reviews” in my search engine. I was unsure at this point exactly what type, size or brand of laptop I wanted. I needed to gather some basic information first. As I researched, I began to define the type of computer I wanted.

A few months ago I was in Salt Lake City, Utah for a seminar when Russell Brunson presented me with a little challenge. In the hotel lobby there was a huge rack of pamphlets and brochures, and he challenged me to find the one with the most outrageous headline. I was a bit nervous and wanted to make a good choice.

Having a successful website is fundamental to your business. Today I would like to tell you about how to create that website and everything that’s involved in the process. There are basically 5 phases to successful website creation:

One of the essential secrets of success in Internet marketing is to create a value based business. The first step in doing this is to establish a ladder of value for the product. The next big goal should be to send customers through that value ladder.